Lolo's Chicken & Waffles
Scope
Lolo’s Chicken & Waffles is a small franchise brunch restaurant. They mostly focus on chicken and waffles, but also serves soul food. The scope of this project was a rebrand of the company. The finished project resulted in an updated logo with a new color scheme, and a pattern to accompany the rest of the design. The logo combines a chicken and waffle to show what they specialize in. The slab serif font used was edited to resemble southern aesthetics the restaurant has.
Credits
Stock Images: Unsplash, Pexels. Mockups: Mr.Mockup, Unblast
Awards
Gold Award in Graphis 2024 New Talent
Problem:
Lolos Chicken & Waffles needed new branding to better align with their values. The original logo did not depict the variety of food options the restaurant offered beyond its main attraction, the chicken and waffles.
Outcome:
The new logo resembles a rooster combining their three main food categories: Chicken, Breakfast, and Greens. Paired with a slab serif font to lean into the southern roots of the restaurant.
